🧠 Stop Selling Features: The Real Secret to Selling AI + GHL Like a Pro

You’ve finally got your AI workflows humming. Your GHL setup’s slick. You’re ready to take your offer to market… and then you pitch “24/7 AI Chat Support.”

Cue the tumbleweeds.

Here’s the uncomfortable truth: no one buys features. Not really. They buy relief from pain, gains in time, and confidence that something just works.

So let’s flip the script.

🎯 Start With the Pain. Always.

Before you build anything, talk to your ideal clients. Not in a salesy “just checking in” kind of way. Really listen.

Ask them:

• Where are leads slipping through the cracks?

• What’s chewing up their team’s time?

• What do they wish was automated?

This is your goldmine. Their complaints = your sales copy.

I once spoke to a fitness studio owner who said, “I just want to stop chasing people who ghost after booking a trial.” That’s not a chatbot problem—that’s a lead nurture opportunity.

💸 Put a Price Tag on the Problem

Now here’s the bit most people skip: assign value to the pain.

If they’re missing 10 leads a week, what’s the cost?

If their team’s spending 8 hours a week manually doing onboarding, how much could that time be worth elsewhere?

If bad reviews are turning people away, what’s the cost in lost clients?

Once you’ve got that number, your $299/month offer isn’t an expense—it’s a steal.

📦 Package for Outcomes, Not Gizmos

Nobody cares that it’s “AI-powered.” They care that they’ll never miss another lead again, even when they’re asleep.

“AI chatbot” sounds cool.

“New client booked at 2am while you were watching Netflix” sells.

Try this shift:

• ❌ “Smart AI Scheduler Bot”

• ✅ “Never play email ping-pong again—just auto-book leads straight into your calendar”

Think outcomes. Always.

💰 Test and Tweak Your Pricing

Now, let’s get to the money side. Don’t fall in love with your price on day one. The market will tell you what’s too cheap, too steep, or just right.

I’ve tweaked my pricing more times than I care to admit (and that’s from someone who used to sell websites for $500 and cried when I got ghosted).

Use the “value sandwich”:

• Start with a no-brainer low tier (AI support only)

• Mid-tier with human support or Zoom consults

• Premium for “done-for-you” and full onboarding

Bonus tip? Charge agencies, not their clients. Let them mark it up and keep the margin.

🔁 Repeat: Client-Focused > Feature-Focused

If I could tattoo one thing on the arm of every GHL agency owner, it’d be this:

“Sell the destination, not the vehicle.”

No one buys a chatbot. They buy peace of mind.
No one buys onboarding flows. They buy their time back.
No one buys task automation. They buy headspace.

🛠 Want to Jam on Offer Ideas?

Honestly, this stuff gets easier—and way more fun—when you have someone to bounce off.

If you’ve got something in the works, or want a second opinion on how to package it, price it, or pitch it… give me a shout.

There’s a sweet spot in every niche, and once you find it? Sales become conversations. Not battles.