Why Most People Are Terrible at Selling AI (And How to Fix It)

I'm not a sales guru. Never have been, probably never will be.

I'm just a bloke who built a GHL agency, scaled it, sold it, and learned a few things along the way. One of those things? Most people are absolutely terrible at selling AI. Not because they're bad at sales. Not because AI is complicated. But because they try to sound like a robot when they're selling to humans.

Here's the thing. It's 2025 and AI isn't the future anymore. It's the present. Your clients are already using it, whether they know it or not. Their competitors definitely are. And if you're not helping them figure this out, someone else will.

But here's the problem.

The Two Camps of AI Sellers (Both Are Wrong)

Most people selling AI fall into one of two camps. They either oversell it ("AI will replace all your staff and solve world hunger!") or undersell it ("It's just a chatbot, no big deal"). Both approaches are rubbish.

The truth is somewhere in the middle. AI is powerful. It saves time. It makes money. But it's not magic, and it's not going to run your entire business while you sip cocktails on a beach.

It's a tool. A bloody good one. And your job is to help people use it without making them feel stupid or scared.

What I Learned Selling GHL's AI Employee

I've just finished writing a book called "You're Selling AI Wrong (Here's How to Fix It)" about selling GHL's AI Employee. Not just the features. Not just the benefits. But the actual conversation. The discovery call. The demo. The objection handling. The pricing chat. The follow-up. All of it.

Why? Because I kept seeing the same mistakes over and over again.

Agency owners who understood GHL inside and out but fumbled when talking about AI. Freelancers who knew their clients needed automation but didn't know how to position it. Business owners who'd never sold anything but saw the opportunity and wanted to learn.

They all had the same problem: they were talking about AI like it was a feature, not a solution.

The Biggest Mistake Everyone Makes

When you talk about AI, you don't lead with "It uses natural language processing and machine learning algorithms." You don't say "It's powered by GPT-4 with advanced contextual understanding."

You say: "Imagine never missing a lead again. Even at 2am. Even on weekends. Even when you're on holiday."

You say: "What if your clients could get instant answers to their questions without waiting for you to wake up?"

You say: "How much time are you spending answering the same five questions over and over again? What if that just... stopped?"

That's selling AI. You're selling outcomes. You're selling time back. You're selling peace of mind. You're selling the ability to scale without burning out.

Who This Book Is For

I wrote this book for three types of people.

First, agency owners. You're already selling GHL. You've got clients on sub-accounts. You understand the platform. Now you want to add AI to your offering because you've seen the pricing (£97/month for unlimited usage, sell it at £297/month per client, do the maths). You're in the right place.

Second, freelancers and consultants. You help small businesses with their marketing, their automation, their tech stack. You're not running a full agency, but you've got a handful of clients who trust you. AI is the next logical step, and you want to know how to sell it without sounding like a tech bro.

Third, business owners who've never sold anything. Maybe you've just discovered GHL. Maybe you're thinking about starting an agency. Maybe you've got a mate who needs help with their business and you reckon AI could solve it. You've got no sales experience, no fancy CRM, no clue where to start. Perfect. You're exactly who I wrote this for.

What This Book Won't Do

This book won't teach you how to be a "thought leader" or "build your personal brand" or any of that nonsense. It won't give you scripts that sound like they were written by ChatGPT. And it won't pretend that selling is easy or that everyone will say yes.

Selling is hard. Selling AI is harder. But it's also one of the best opportunities you'll have in the next few years, and I'd rather you didn't mess it up.

What This Book Will Do

This book will teach you how to have real conversations, solve real problems, and make real money without pretending to be someone you're not.

You'll learn how to talk about AI in a way that makes sense to normal people. How to position it for agencies (who want to rebill it) and small businesses (who just want their lives to be easier). How to handle the "Will this replace my staff?" question without lying or panicking. And how to close deals without feeling like a sleazy car salesman.

Each chapter ends with action items. Not homework. Not theory. Just practical things you can do right now to get better at selling AI.

The Bottom Line

You don't need to sound like a sales guru to sell AI. You just need to understand what people actually need, talk to them like a human, and show them how AI solves their real problems.

That's it. That's the whole game.

If you're ready to learn how to sell GHL's AI Employee without the fluff, without the jargon, and without pretending to be someone you're not, this book is for you.

Let's get started.

Ready to learn how to sell AI like a human? My new book "You're Selling AI Wrong (Here's How to Fix It)" is coming soon. Follow along for more insights, real-world examples, and practical advice you can use today.