And somehow it all led to GHL... go figure.
From seafood kitchens to scalable systems.
I’ve lived a few lives, and every twist led me here.
If you want tech that makes sense, coaching that actually helps, and a guide who keeps it real (without the guru BS), you’re in the right place.
I grew up in Melbourne, played a lot of footy (AFL), rode dirt bikes, and trained as a chef.
Over the years I won multiple “Seafood Restaurant of the Year” awards, ran kitchens across Australia, and managed some very colourful pubs in Outback Queensland.
One week I even found myself managing a strip club in Fortitude Valley.
Life’s never been boring—and it’s taught me a lot about people, hustle, and systems.
My tech story kicked off when I started building websites for mates, then worked for a web design agency.
Chatbots came next.
Then HighLevel.
When COVID shut down my clients’ live events, we flipped everything online, and that’s when GHL became my toolkit of choice.
I’ve been building, automating, and simplifying ever since.
These days I cruise the UK canals on a 62-foot narrowboat "Alchemy" with my amazing wife Jo and our Spoodle, Willow.
I live simply, work smart, and help agency owners get their digital lives sorted.
Whether it's strategy, implementation, or a complete build, my goal is always the same: make tech feel human again.
Clients say I’m the guy who brings clarity, momentum, and a few laughs along the way.
I keep it fun, break down the tech without making it boring, and genuinely care about the humans behind the business.
I listen. I coach. I build.
I don’t pose with Platinum cards (even though I’ve got one).
And I don’t believe in guru nonsense, just good conversations and real results.
If you’re tired of patchwork systems, tech overwhelm, or just need someone to help you connect the dots, let’s chat.
Book a strategy call or join one of the weekly Zooms inside the HighLevel Hangout.
These offers are built specifically for HighLevel users and agency owners—whether you’re just starting, knee-deep in a messy build, or scaling with a growing team. If you’re inside GHL and want to use it smarter, this is for you.
That’s perfect. The Free Courses and FB Zooms are designed to get you familiar with GHL fast. You don’t need to know any tech lingo or have things already set up—we’ll meet you where you are and walk you through it.
Awesome. Whether you’ve built your own flows or inherited a clunky setup, we can review it, clean it up, and optimise it. You’ll get more value when we tailor it to your existing work—especially in 1:1 Coaching or Bootcamps.
Each Bootcamp focuses on a single build—like lead capture, onboarding automation, pipeline flows, or AI tools. Over a few sessions, we work live in your account to implement that system together. You’ll leave with it done.
Great question. If you want to understand and control your systems, start with coaching. If you want it handled for you (and done right), go with a custom build. Still unsure? Book a free strategy chat and we’ll figure it out together.
Yes again. These are self-paced video lessons covering essential GHL features—no paywall, no login gymnastics. Just quick value in your inbox or browser when you need it.
Absolutely. A lot of folks start with coaching or a bootcamp, and then move into a custom build once they know what they need. This isn’t a rigid funnel—it’s support in whatever way works best for you.
I’ve actually run and sold a GHL agency. I’ve coached and built for hundreds of users, worked in the trenches, and I don’t do fluff. Everything I teach or build is based on real-world problems, not theory. If you want practical, tested systems—you’re in the right place.
Head to the bottom of the page or click any “Book a Free Strategy Chat” button. It’ll take you to a quick form and calendar so we can chat 1:1 and map your next step.
Absolutely. I run everything inside a GDPR-compliant system, don’t resell your data, and only use your details to deliver the services you sign up for. Privacy matters.
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