The Ultimate Operating System for Any Business.

What You're Paying For Now

• Mailchimp

  Email marketing

  $99/mo

• Calendly

  Booking calendar

  $15/mo

• ClickFunnels

  Funnels & landing pages

  $147/mo

• Pipedrive

  CRM & pipelines

  $49/mo

• Typeform

  Forms & surveys

  $50/mo

• Zapier

  Patching it all together

  $73/mo

What GoHighLevel Replaces

All of It. One Login.

Email, calendar, funnels, CRM, forms, automations, websites, courses, payments, and AI agents. One platform. One bill. One source of truth.

14-day free trial. Cancel anytime.

Agency Starter

$97/mo

Perfect for smaller businesses and solo marketers. Includes 3 sub-accounts.

Agency Unlimited

$297/mo

Built for growing agencies. Unlimited sub-accounts.

SaaS Pro

$497/mo

Ideal for agencies looking to sell software (SaaS Mode).

SaaS Pro Upgrade

$497/mo

Already on $97 or $297? Upgrade to SaaS Mode here.

CRM & Sales

• Unlimited Contact Storage with 360° Profiles
• Smart Lists (auto-update by behavior)
• Custom Fields & Bulk Actions
• Visual Drag-and-Drop Sales Pipelines
• Pipeline Permissions (team-level access)
• Automated Stage-Change Workflows

Unified Inbox

• Two-Way SMS & Email
• WhatsApp Business Messaging
• Facebook Messenger & Instagram DMs
• Google Business Profile Chats
• All Channels in One Conversation View

Marketing & Lead Gen

• Drag-and-Drop Website & Funnel Builder
• Multi-Step Landing Pages & Order Forms
• Industry-Specific Template Library
• Email Drip Sequences & Broadcasts
• Built-In Email Validation
• Two-Way SMS & Ringless Voicemail
• Missed-Call Text-Back
• Custom Forms, Surveys & Quizzes

AI Employee Suite

• Voice AI (Inbound & Outbound Agents)
• Conversation AI (SMS, Web & Social Chatbots)
• Reviews AI (Auto-Generate Review Responses)
• Content AI (Copy, Blogs, Social & Images)
• Workflow AI (Build Automations Faster)
• AI Studio (Build, Test & Deploy AI Models)
• AI Project Cloning Across Sub-Accounts

Automation Engine

• Visual If/Then Workflow Builder
• Multi-Channel Actions (SMS, Email, Webhooks)
• Conditional Logic & Time Delays
• Trigger-Based Sequences (Forms, Tags, Stages)
• Task Assignment Automations

Calendars & Scheduling

• Round-Robin Team Assignment
• Class Bookings for Group Events
• Service-Specific Calendars
• Automated Reminders & Follow-Ups
• Native CRM + Pipeline Integration

Reputation & Social

• Automated Review Request Campaigns
• Google & Facebook Review Monitoring
• Sentiment Analysis Dashboard
• Respond to Reviews from GHL
• Social Planner (FB, IG, LinkedIn, TikTok, X, Bluesky)
• Draft, Schedule & Auto-Publish Posts

E-Commerce & Payments

• Digital & Physical Product Sales
• Invoicing & Subscription Management
• Digital Fulfillment via Email & URL
• Post-Checkout Thank You Pages (No Login Required)

Courses & Memberships

• Gated Content & Online Courses
• Paid Community Management
• Built-In LMS (No Third-Party Needed)

Agency & SaaS Tools

• White-Label SaaS Mode (Your Brand, Your Pricing)
• White-Label Desktop App (macOS, Windows, Linux)
• Unlimited Sub-Account Management
• Reselling Analytics & Profitability Widgets
• Scalable Recurring Revenue Model

May 16, 2026

Introducing New Templates

We are thrilled to announce our new web templates, designed to elevate your marketing efforts. Whether building a website, creating a sales funnel, or sending email campaigns, our versatile and user-f…

May 15, 2026

Enhanced contact tag management experience

We’ve improved the tag management experience in the Contacts module by introducing double confirmation for adding and removing tags. Previously, selecting or deselecting a tag would instantly apply th…

May 15, 2026

Hubspot: Workflow Actions & Trigger

OverviewHubSpot is the CRM platform used by sales, marketing, and service teams to track contacts, companies, deals, and tickets. The HubSpot integration brings HubSpot directly into the Workflow Buil…

May 14, 2026

AskAI for Courses

Building courses is now faster and easier with AskAI.You can now create, edit, organize, and manage your courses directly through chat — helping you go from idea to published product in minutes.✨ What…

May 14, 2026

Blogs: Add Image Captions, Smarter Keywords & Enhanced Image Actions

With this update, Blogs now supports Image Captions, bulk keyword addition, and enhanced image controls to help you create richer blog experiences with less manual effort. Cleaner layouts. Faster SEO…

May 14, 2026

Social Planner: Pinterest Multi-Board Publishing

With Multi-Board Selection for Pinterest, you can now publish a single pin to up to 25 boards per Pinterest account directly from Social Planner. One composer. Multiple boards. Zero repetitive work.🚀…

May 14, 2026

🛠️ Bug Fixes: Rebilling Accuracy & Improved SaaS Workflow Reliability

We’ve released a couple of important fixes to improve SaaS plan management and overall workflow reliability.✅ What’s Fixed1. Custom Rebilling Markups Now Save CorrectlyIf you entered custom markup val…

May 14, 2026

Create SaaS V2 Plans Directly from SaaS Configurator

Managing SaaS V2 plans just became much easier.You can now create SaaS V2 plans directly inside SaaS Configurator — no need to switch into your agency sub-account.✅ What’s ImprovedNo more redirects du…

May 13, 2026

Default Values for Custom Values in Emails ✨

🛠 Problem StatementPersonalized emails use custom values that depend on contact data such as first names, company names, or appointment details. When this information is missing from a contact record…

May 13, 2026

Multi-Page Reputation Integrations Are Here (52+ Platforms Supported) 🚀

You can now connect multiple pages per platform across all supported reputation integrations—making it easier than ever to manage reviews at scale.With support for 52 platforms and no limits on page c…

May 11, 2026

Coming Soon: India Phone Numbers + Voice Calling

We’re excited to share that India phone numbers will soon be available in inventory, along with Voice Calling capabilities.We’re looking for agencies interested in joining our beta release and helping…

May 11, 2026

🔳 QR codes are now supported for Certificates

📣 OverviewYou can now add QR codes directly to your Certificates — making them easier to verify, more interactive, and more professional.QR codes can now be used to help employers, clients, teams, or…

May 10, 2026

Introducing New Templates

We are thrilled to announce our new web templates, designed to elevate your marketing efforts. Whether building a website, creating a sales funnel, or sending email campaigns, our versatile and user-f…

May 8, 2026

Array Formatter: Now Free to Use with Smarter UI!

What’s new?Array Formatter is now free to use! We've also made new UI enhancements that make array actions easier to understand. It now runs as a standard execution billed at $0, and the Premium Actio…

May 8, 2026

Smarter AI Assistant Responses in Workflows

What's NewThe AI Assistant in workflows now delivers more accurate and relevant answers across a wider range of queries. We've improved how the assistant sources its responses, specifically targeting…

May 8, 2026

Undo/Redo support for AI Builder in Workflows

What's NewThe AI Builder in workflows now supports Undo and Redo. AI generated or edited version of your workflow is recoverable, so you never lose a previous state while building with AI.Hit Ctrl+Z (…

May 8, 2026

Complete If/Else Edit Support in AI Builder for Workflows

What's NewThe AI Builder now fully supports If/Else segment and operator edits.Users can add, remove, and update branches, segments, conditions, operators, and values directly through the AI Builder.K…

May 8, 2026

Fixed: Duplicate workflows created from snapshots

OverviewUsers could sometimes see 2 workflows created in the target location when loading workflows from a snapshot. This happened when duplicate workflow requests were sent at the same time, causing…

May 8, 2026

Cal.com: Workflow Actions & Triggers

OverviewCal.com is the open-source scheduling stack used by individuals and teams to take bookings on their own terms. The Cal.com integration brings that scheduling layer directly into the Workflow B…

May 8, 2026

Pricing Update: SMS & Voice Costs (Effective May 13, 2026)

We want to keep you informed about upcoming changes that may impact your messaging and calling costs inside HighLevel.What’s changing?Due to recent pricing updates from our underlying carrier partner,…

May 2, 2026

Introducing New Templates

We are thrilled to announce our new web templates, designed to elevate your marketing efforts. Whether building a website, creating a sales funnel, or sending email campaigns, our versatile and user-f…

May 1, 2026

AI Agent Action - Call Transcript Tool, Feedback Flow & Stability Improvements

What's NewCall Transcript Tool (Built-in)The AI Agent action now includes a built-in Call Transcript tool that gives the agent access to a contact's call history. The tool works internally with no con…

May 1, 2026

AI Builder in workflows now more powerful

What's NewThe AI Builder in workflows has been completely rebuilt from the ground up. The new version replaces the previous experience with a transparent, streaming, context aware copilot that shows y…

May 1, 2026

Conversation AI - Separate Controls for Bot Sleep on Manual vs Workflow Messages

What’s NewWe are introducing more granular controls for how Conversation AI pauses (sleeps) when outbound messages are sent.With this update, the setting “Send bot to sleep when I send a” has been spl…

May 1, 2026

Social Planner: Add Thumbnails in CSV Posting

We didn’t just improve bulk uploads, we gave you control over how your videos look before anyone clicks.With this update, CSV uploads now support custom video thumbnails, making bulk publishing more p…

May 1, 2026

Snapshots for contact page customization

Following the initial labs release of contact page customization—which introduced up to five custom views per sub-account—we are now expanding its capabilities with snapshot support. Admins can seamle…

May 1, 2026

Smart Sending Ramp-Up for New Agencies on Shared Domains

Details:We've introduced an intelligent, automated email sending ramp-up system for new agencies using GHL Shared or Agency Shared domains.What's NewNew sub-accounts no longer start with an uncapped d…

May 1, 2026

Insights is now Dashboards on the Mobile App

Your business numbers at your fingertips, wherever you are Every dashboard you've built on the web is now on your mobile app - the full set, not a slimmed-down version. Pipeline, deals, conversions, c…

May 1, 2026

🏅 Badges in Client Portal

Badges are now easier to access and manage with a dedicated space in the Client Portal.🚀 What’s New?📂 Dedicated Badges Tab: Badges now appear as their own section in the Client Portal.🖼️ All Badges…

April 30, 2026

Add Notes Action in Custom Object Workflows

What’s new?Workflows now support the Add Note action for custom objects, so you can automatically save notes directly to custom object records.How it worksWhen a workflow runs for a custom object, the…

April 27, 2026

Automate outreach using marketing audit report url in workflows

You can now use marketing audit report url as custom values in workflows to personalize outreach automatically.What’s newAdded custom values for: Prospect web report link and Prospect business nameAva…

April 25, 2026

Introducing New Templates

We are thrilled to announce our new web templates, designed to elevate your marketing efforts. Whether building a website, creating a sales funnel, or sending email campaigns, our versatile and user-f…

April 24, 2026

Whitelabelled Mobile Apps - New Screenshot Generator

✨ Creating stunning app store visuals just got a major glow-up ✨We’re super excited to introduce Screenshot Generator inside App Customizer — your new go-to tool for crafting polished, branded, store-…

April 24, 2026

Ad Manager public APIs

We’re excited to introduce Public APIs for Ad Manager, giving you the ability to programmatically create, manage, and track campaigns across Facebook, Google, and LinkedIn, all from a single place.Whe…

April 24, 2026

💰 New: Automatic Tax Collection for SaaS Subscriptions (Stripe)

You can now automatically calculate and apply taxes to your SaaS subscriptions using Stripe.* only applicable to SaaS V1 plans and subscriptions✅ What’s NewAutomatic tax calculation based on your cust…

April 24, 2026

Global Tax Compliance for Reselling Products

Managing tax obligations across multiple jurisdictions is one of the most complex operational challenges for agencies reselling HighLevel. Knowing which states require sales tax registration, which co…

April 23, 2026

Store Deletion Behavior Update

What’s Improved?We’ve refined the store deletion experience to ensure safer and more predictable behavior across the platform. Deleting a store will now only remove store-related pages, without impact…

April 23, 2026

Template Library<>Marketplace Integration via Labs

🔍Overview:Template Library is now integrated with the Marketplace, allowing users to install and sell templates in one place.Browse, preview, purchase, and use templates or list your own to monetise…

April 23, 2026

Terms & Conditions Consent at Store Checkout

What’s New?You can now add a mandatory Terms & Conditions / Privacy Policy consent checkbox to your Store Checkout, ensuring customers explicitly agree before completing their purchase.This enhancemen…

April 23, 2026

Social Planner: Community now in Comment Management

We didn’t just manage social comments we brought community conversations into the same view. With this update, Comment Management now supports Communities, allowing you to view and reply to community…

April 20, 2026

Manage Smart List (New UI) - in Labs

1. OverviewWe’ve upgraded the manage smart list experience in the contacts module to align with our modern HighRise design system. This update improves usability, visual consistency, and performance w…

April 20, 2026

🚀 New: Personal Meeting Links

We’ve upgraded your live session experience to make hosting easier, more professional, and more powerful.🔗 # Personal Meeting LinksNo more creating a new link every time.You now get a dedicated, reus…

April 18, 2026

Introducing New Templates

We are thrilled to announce our new web templates, designed to elevate your marketing efforts. Whether building a website, creating a sales funnel, or sending email campaigns, our versatile and user-f…

April 17, 2026

WhatsApp X ASK AI

Your customers no longer want to click through software. They want to tell it what to do and have it happen. SaaS is shifting away from menu-driven screens toward AI-powered conversation, and chat is…

April 17, 2026

AI Agent Action in workflows: Token Usage Optimization

What's NewThe AI Agent action now uses significantly fewer tokens per execution with no impact on output quality. Since usage is billed per token, this directly translates to lower costs and more room…

April 17, 2026

AI Agent Action now has MCP (Model Context Protocol) as Tool

What's NewThe AI Agent action now supports MCP connections, allowing your agent to connect to external apps and services in real time. Instead of being limited to data inside your CRM, the agent can n…

April 17, 2026

AI Agent Action Can Now Access Full Conversation History

What's NewThe AI Agent action inside workflows now has full visibility into a contact's entire conversation history across every channel. Before responding, the agent can read every past conversations…

April 17, 2026

Location-Level Breakdown for Reselling (Usage Products)

We’ve introduced a new Location-Level Breakdown widget in the Reselling tab to give you deeper visibility into how each sub-account contributes to your revenue and profitability.📊 What’s NewYou can n…

April 17, 2026

AI Studio - Enhancements + Fixes

Compaction SupportAI Studio now supports a larger context window for project history, along with compaction for projects that exceed the history budget. This ensures important context is retained, imp…

April 17, 2026

Introducing- Newsletter Time Configuration

OverviewTake control of your newsletter timing and send messages when your audience is most likely to engage.What's NewUntil now, newsletters were sent at a fixed default time — the same for every com…