This isn’t your typical tech founder tale.
This backstory’s got pubs, dirt bikes, and a whole lot of heart.
How a Chef, Biker, and Strip Club Manager Ended Up Teaching Automation
Let’s be real—this industry loves a polished origin story.
But mine? It’s equal parts chaos, hustle, and human connection.
From the kitchens of Melbourne to managing wild pubs in Outback Queensland, I’ve lived a few lives before tech.
And every one of them taught me something that shapes how I work today.
🏉 From Footy to Funnels
I grew up in Melbourne—played footy, rode dirt bikes, trained as a chef.
Ended up running award-winning seafood restaurants and the kind of pubs that come with great stories (and even better lessons in patience).
There was even a week I managed a strip club in Fortitude Valley.
The throughline?
People.
Hustle.
Systems.
You learn a lot about how humans tick in those environments—and that’s carried over into everything I do now.
💻 From WordPress to Workflows
My tech journey started by building websites for mates.
That led to agency work, chatbots, and eventually a full-blown love affair with HighLevel.
When COVID hit and clients’ live events evaporated, I helped them flip everything online.
GHL became my Swiss Army knife—and I’ve been building smarter systems ever since.
🚕 From Uber Rides to Zoom Rants
What people don’t see: the early grind.
I was working three jobs, driving Uber to pay for my GHL habit, pulling over to take demo calls in between fares.
Jo (my incredible wife) worked extra shifts to keep us afloat while I tried to find my rhythm.
It wasn’t glamorous—but it gave me a deep understanding of what starting from scratch really feels like.
🎯 The Turning Point
It all shifted when I finally let go of trying to do it all.
I started outsourcing.
I stuck to my strengths.
I focused on the parts that gave me energy—and delegated the rest.
That’s when the business clicked.
And that’s what I help others do now: find their rhythm, their way.
🛶 These Days...
Now I live on a narrowboat in the UK with Jo and our spoodle Willow.
I run strategy calls from the canal, sip coffee under misty trees, and help agency owners cut through the noise.
My thing isn’t formulas—it’s frameworks built around you.
Because no two agency journeys are the same, and success isn’t one-size-fits-all.
🤝 What I Believe
There’s no single way to grow.
It depends on your strengths, your style, and your season.
I built this platform so agency owners like you could skip the years of burnout and build something that fits you—not the guru mold.
If you’re after flashy cars and hustle culture, I’m not your guy.
If you want real talk, smart systems, and human-first help—you’re home.
🗓 Not Sure Where to Start?
Let’s figure it out together.
If you’re looking at all this and still thinking “yeah but I’m not sure what I need,” that’s totally normal. Book a free strategy chat and we’ll walk through where you’re at, what’s working, and what your next best move is—whether that’s DIY, DWY, or DFY.
It’s just a good conversation. No pressure. No pitch. Just clarity.
❓ FAQs: Everything You Might Be Wondering
💬 Who are these services for?
These offers are built specifically for HighLevel users and agency owners—whether you’re just starting, knee-deep in a messy build, or scaling with a growing team. If you’re inside GHL and want to use it smarter, this is for you.
🧩 What if I’m brand new to HighLevel?
That’s perfect. The Free Courses and FB Zooms are designed to get you familiar with GHL fast. You don’t need to know any tech lingo or have things already set up—we’ll meet you where you are and walk you through it.
🧱 What if I’ve already set up parts of GHL?
Awesome. Whether you’ve built your own flows or inherited a clunky setup, we can review it, clean it up, and optimise it. You’ll get more value when we tailor it to your existing work—especially in 1:1 Coaching or Bootcamps.
🛠 What exactly do you cover in the Bootcamps?
Each Bootcamp focuses on a single build—like lead capture, onboarding automation, pipeline flows, or AI tools. Over a few sessions, we work live in your account to implement that system together. You’ll leave with it done.
🤔 How do I know if I need coaching or a build?
Great question. If you want to understand and control your systems, start with coaching. If you want it handled for you (and done right), go with a custom build. Still unsure? Book a free strategy chat and we’ll figure it out together.
🧑🏫 Is the Facebook group really free?
Yes again. These are self-paced video lessons covering essential GHL features—no paywall, no login gymnastics. Just quick value in your inbox or browser when you need it.
💬 Can I mix and match services?
Absolutely. A lot of folks start with coaching or a bootcamp, and then move into a custom build once they know what they need. This isn’t a rigid funnel—it’s support in whatever way works best for you.
🤝 What makes your builds or sessions different from others?
I’ve actually run and sold a GHL agency. I’ve coached and built for hundreds of users, worked in the trenches, and I don’t do fluff. Everything I teach or build is based on real-world problems, not theory. If you want practical, tested systems—you’re in the right place.
🧠 How do I book a strategy call?
Head to the bottom of the page or click any “Book a Free Strategy Chat” button. It’ll take you to a quick form and calendar so we can chat 1:1 and map your next step.
🔐 Is my information secure?
Absolutely. I run everything inside a GDPR-compliant system, don’t resell your data, and only use your details to deliver the services you sign up for. Privacy matters.
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